<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Matchbox Mobile &#187; Company News</title>
	<atom:link href="http://www.matchboxmobile.com/category/company-news/feed" rel="self" type="application/rss+xml" />
	<link>http://www.matchboxmobile.com</link>
	<description>Setting your mobile vision alight.</description>
	<lastBuildDate>Fri, 03 Feb 2012 08:31:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Composite for Windows Phone</title>
		<link>http://www.matchboxmobile.com/company-news/composite-for-windows-phone</link>
		<comments>http://www.matchboxmobile.com/company-news/composite-for-windows-phone#comments</comments>
		<pubDate>Fri, 03 Feb 2012 08:31:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1500</guid>
		<description><![CDATA[Having previously worked with Matchbox Mobile on a Kinect-based art installation called Cell, James, in partnership with Microsoft UK, engaged us to port Composite onto Windows Phone.]]></description>
			<content:encoded><![CDATA[<p><em>James Alliban is an artist, interaction designer and speaker whose work involves interactive art, immersive environments and augmented reality.</em></p>
<p>&nbsp;</p>
<p><span id="more-1500"></span></p>
<p><img class="alignnone size-full wp-image-1530" title="composite-paint" src="http://www.matchboxmobile.com/wp-content/uploads/composite-paint.jpg" alt="Painting with Composite  " width="614" height="182" /></p>
<p>&nbsp;</p>
<p>Amongst his many interactive art projects, was Composite, an app for iPad 2 that uses the device camera view as a seed for finger-painted collages. Composite aims for a visual effect inspired by the collages of Robert Rauschenberg, and invites users to ‘remix their environment to create artistic compositions.’</p>
<p>Having previously worked with Matchbox Mobile on a Kinect-based art installation called Cell, James, in partnership with Microsoft UK, engaged us to port Composite onto Windows Phone.</p>
<p>The Mango update to Windows Phone opened up the ability to work with the live camera feed, which allowed us to focus on translating the experience to Windows Phone.</p>
<p>Although the app already existed on iPad, we had to re-design it entirely to fit the Windows Phone paradigms and form factor. We needed to give fast access to the many image effects and painting options without impinging on the screen painting area. In order to do this we identified the most important use cases and created custom controls that mimicked the Metro look-and-feel.</p>
<p>The result is a lightweight, elegant and responsive app that allows full immersion in the Composite painting experience.</p>
<p>“It was a pleasure to work with Matchbox Mobile again,” said <a title="James Alliban" href="http://jamesalliban.wordpress.com/" target="_blank">James Alliban</a>, the artist and visionary behind <a title="Composite Website" href="http://composite-app.com/" target="_blank">Composite</a>, “it was great to see Composite adapted for the Metro design language”. We look forward to seeing your creations, and you can send your work to <a title="Submit Composite Artwork" href="mailto:submissions@composite-app.com">submissions@composite-app.com</a> to be featured in the Composite gallery on Flickr.</p>
<p><object width="620" height="300"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fcompositeapp%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fcompositeapp%2F&amp;user_id=65959132@N05&amp;jump_to=" /><param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=109615" /><param name="allowFullScreen" value="true" /><embed type="application/x-shockwave-flash" width="620" height="300" src="http://www.flickr.com/apps/slideshow/show.swf?v=109615" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fcompositeapp%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fcompositeapp%2F&amp;user_id=65959132@N05&amp;jump_to=" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.windowsphone.com/en-GB/apps/f6eecdbd-c20b-42c0-849f-ac128603279e"><img class="alignleft size-full wp-image-1191" title="Download for Windows Phone" src="http://www.matchboxmobile.com/wp-content/uploads/Download-EN-Med.png" alt="" width="165" height="54" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/composite-for-windows-phone/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Season&#8217;s Greetings</title>
		<link>http://www.matchboxmobile.com/company-news/seasons-greetings</link>
		<comments>http://www.matchboxmobile.com/company-news/seasons-greetings#comments</comments>
		<pubDate>Sun, 18 Dec 2011 19:51:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1437</guid>
		<description><![CDATA[























Season&#8217;s Greetings from all the team at Matchbox

















]]></description>
			<content:encoded><![CDATA[<p><span id="more-1437"></span></p>
<table style="background-color: #fff;" border="0" width="100%" align="center">
<tbody>
<tr>
<td align="center">
<table style="width: 555px;">
<tbody>
<tr>
<td style="width: 555px;"><img style="display: block;" src="http://www.matchboxmobile.com/wp-content/uploads/blank.gif" alt="blank space" /></td>
</tr>
<tr>
<td style="width: 555px;"><img style="display: block;" src="http://www.matchboxmobile.com/wp-content/uploads/card-01.jpg" alt="Top stripes" /></td>
</tr>
<tr>
<td style="width: 555px;"><img style="display: block;" src="http://www.matchboxmobile.com/wp-content/uploads/card-02.jpg" alt="Merry Christmas" /></td>
</tr>
<tr>
<td style="width: 555px;"><img style="display: block;" src="http://www.matchboxmobile.com/wp-content/uploads/card-03.jpg" alt="Snowflakes" /></td>
</tr>
<tr>
<td style="width: 555px;"><img style="display: block;" src="http://www.matchboxmobile.com/wp-content/uploads/blank.gif" alt="blank space" /></td>
</tr>
<tr>
<td style="width: 555px;">
<p style="font-family: calibri, helvetica, arial; font-size: 24px; color: #0f4c9a;">Season&#8217;s Greetings from all the team at Matchbox</p>
</td>
</tr>
<tr>
<td style="width: 555px;"><img style="display: block;" src="http://www.matchboxmobile.com/wp-content/uploads/blank.gif" alt="blank space" /></td>
</tr>
<tr>
<td style="width: 555px;"><img style="display: block;" src="http://www.matchboxmobile.com/wp-content/uploads/card-04.jpg" alt="Bottom stripes" /></td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td style="width: 555px;"><img style="display: block;" src="http://www.matchboxmobile.com/wp-content/uploads/blank.gif" alt="blank space" /></td>
</tr>
</tbody>
</table>
]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/seasons-greetings/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Artist, James Alliban and Matchbox CEO, Simon Hamilton Ritchie talk about the technology behind the Cell interactive installation</title>
		<link>http://www.matchboxmobile.com/company-news/artist-james-alliban-and-matchbox-ceo-simon-hamilton-ritchie-talk-about-the-technology-behind-the-cell-interactive-installation</link>
		<comments>http://www.matchboxmobile.com/company-news/artist-james-alliban-and-matchbox-ceo-simon-hamilton-ritchie-talk-about-the-technology-behind-the-cell-interactive-installation#comments</comments>
		<pubDate>Sat, 12 Nov 2011 10:35:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1452</guid>
		<description><![CDATA[
CELL &#124; 3 &#124; technology from Keiichi Matsuda on Vimeo.
]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/30003854?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="400" height="225" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe>
<p><a href="http://vimeo.com/30003854">CELL | 3 | technology</a> from <a href="http://vimeo.com/chocobaby">Keiichi Matsuda</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/artist-james-alliban-and-matchbox-ceo-simon-hamilton-ritchie-talk-about-the-technology-behind-the-cell-interactive-installation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Artists assign people fake personalities via Kinect</title>
		<link>http://www.matchboxmobile.com/company-news/artists-assign-people-fake-personalities-via-kinect</link>
		<comments>http://www.matchboxmobile.com/company-news/artists-assign-people-fake-personalities-via-kinect#comments</comments>
		<pubDate>Mon, 31 Oct 2011 16:41:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1423</guid>
		<description><![CDATA[Microsoft provided the hardware, while Matchbox Mobile &#8212; a Brighton-based app and mobile specialist&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wired.co.uk/news/archive/2011-10/26/keiichi-matsuda-kinect"><img class="alignnone size-full wp-image-1424" title="wired-logo-uk" src="http://www.matchboxmobile.com/wp-content/uploads/wired-logo_UK1.gif" alt="" width="440" height="50" /></a></p>
<p>Microsoft provided the hardware, while Matchbox Mobile &#8212; a Brighton-based app and mobile specialist &#8212; assisted Matsuda and Alliban in writing the code. Using the Microsoft Kinect software development kit (SDK) and openFrameworks, Matchbox mobile worked with the openFrameworks community to incorporate features like auto-tracking&#8230;</p>
<p>Read the <a title="wired.co.uk" href="http://www.wired.co.uk/news/archive/2011-10/26/keiichi-matsuda-kinect" target="_blank">full article here</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/artists-assign-people-fake-personalities-via-kinect/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Matchbox Mobile get Creative with Kinect</title>
		<link>http://www.matchboxmobile.com/company-news/matchbox-mobile-get-creative-with-kinect</link>
		<comments>http://www.matchboxmobile.com/company-news/matchbox-mobile-get-creative-with-kinect#comments</comments>
		<pubDate>Tue, 18 Oct 2011 10:02:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1411</guid>
		<description><![CDATA[&#160;
Commissioned by Alpha-ville for the 2011 festival, this interactive installation plays with and&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://installcell.com"><img class="alignleft size-full wp-image-1412" title="installcell.com" src="http://www.matchboxmobile.com/wp-content/uploads/installcell.jpg" alt="" width="620" height="158" /></a></p>
<p>&nbsp;</p>
<p>Commissioned by Alpha-ville for the 2011 festival, this interactive installation plays with and proposes alternative landscapes in the technological ether surrounding our everyday movements.</p>
<p><em>&#8220;Microsoft have supported the project from the early stages, working with Brighton based company Matchbox Mobile and the openFrameworks community to build a new code library (or addon) specifically for cell that supports the Kinect For Windows SDK.&#8221;</em></p>
<p>Read more <a href="http://installcell.com/" target="_blank">here</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/matchbox-mobile-get-creative-with-kinect/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yell reaches out to Windows Phone users</title>
		<link>http://www.matchboxmobile.com/company-news/yell-wp7</link>
		<comments>http://www.matchboxmobile.com/company-news/yell-wp7#comments</comments>
		<pubDate>Mon, 19 Sep 2011 11:07:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1279</guid>
		<description><![CDATA[Yell and Matchbox Mobile have created a compelling mobile app for Windows Phone that gives Yell users relevant, useful information wherever they are.]]></description>
			<content:encoded><![CDATA[<p><em>Yell and Matchbox Mobile have created a compelling mobile app for Windows Phone that gives Yell users relevant, useful information wherever they are.<span id="more-1279"></span></em></p>
<p><img class="alignleft size-full wp-image-1406" title="yell-icon" src="http://www.matchboxmobile.com/wp-content/uploads/yell-Small-99x99.png" alt="" width="99" height="99" />Yell, as part of their new strategy emphasizing greater digital experiences, and in partnership with Microsoft, wanted to bring the unique Yell customer value to Windows Phone.  Seeking a development partner for this project, Yell found an experienced and reputable vendor in Matchbox Mobile, a pioneering mobile software vendor based in Brighton, UK.</p>
<p>&nbsp;</p>
<p><a rel="lightbox" href="http://www.matchboxmobile.com/wp-content/uploads/Phone-2.png"><img class="size-medium wp-image-1302 alignright" title="Yell WP7 Results Screen" src="http://www.matchboxmobile.com/wp-content/uploads/Phone-2-126x250.png" alt="Yell WP7 Results Screen" width="126" height="250" /></a>Three main goals for the app were: to give users all the features they’d expect from a Yell product; to offer excellent integration with social networks; harmonizing the look-and-feel with the Windows Phone style guide. Hence, balancing features and performance were as critical as fine-tuning appearance and experience for a connected, personal and relevant app.</p>
<p>Yell and Matchbox used a Scrum approach for fast iterations with clear and achievable targets. Throughout the process, Yell engaged in usability testing between builds and made changes to the design accordingly. Our chosen approach meant we could work these optimizations into each new build.</p>
<p>The design team provided pixel-perfect layouts and font descriptions, removing any scope for ambiguity. At the same time, the use of Expression Blend to create and proof the screen layouts meant nothing was lost in translation when it came to wiring in the code.</p>
<p><a rel="lightbox" href="http://www.matchboxmobile.com/wp-content/uploads/Phone-11.png"><img class="alignleft size-medium wp-image-1314" title="Yell WP7 Map Screen" src="http://www.matchboxmobile.com/wp-content/uploads/Phone-11-126x250.png" alt="Yell WP7 Map Screen" width="126" height="250" /></a>The design, development and QA teams worked together with Yell in fast iterations to create a high-performance, good-looking app. In less than six weeks we were able to take the initial concepts through rapid development to a finished product ready for submission to the Windows Phone Marketplace.</p>
<p>Through close collaboration between Matchbox Mobile and Yell, along with the tool-set and guidelines provided by Microsoft, Yell for Windows Phone proved to be an outstanding example of rapid mobile application development to exacting standards. The outstanding application design earned a much-coveted Featured slot in the Windows Phone Marketplace app hub for the UK. Yell users can now enjoy a  high-quality experience that highlights the beauty and utility of the Windows Phone platform.</p>
<p>&nbsp;</p>
<p><a href="http://social.zune.net/redirect?type=phoneApp&amp;id=d963da9a-fd85-e011-986b-78e7d1fa76f8" target="_blank"><img class="size-full wp-image-1191 alignnone" title="Download for Windows Phone" src="http://www.matchboxmobile.com/wp-content/uploads/Download-EN-Med.png" alt="" width="165" height="54" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/yell-wp7/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Matchbox will be speaking at &#8216;Future of Mobile&#8217; in London</title>
		<link>http://www.matchboxmobile.com/company-news/matchbox-will-be-speaking-at-future-of-mobile-in-london</link>
		<comments>http://www.matchboxmobile.com/company-news/matchbox-will-be-speaking-at-future-of-mobile-in-london#comments</comments>
		<pubDate>Mon, 12 Sep 2011 12:06:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1249</guid>
		<description><![CDATA[Matchbox will be speaking at Future of Mobile, London on Friday 16th of Sept. The&#8230;]]></description>
			<content:encoded><![CDATA[<p>Matchbox will be speaking at Future of Mobile, London on Friday 16th of Sept. The 45 minute “Windows Phone Crash Course” will cover app design, development and Marketplace submissions.<span id="more-1249"></span></p>
<p>We look forward to <a title="Future of Mobile" href="http://future-of-mobile.com/london-2011" target="_blank">seeing you there</a>!</p>
<p><a title="Future of Mobile" href="http://future-of-mobile.com/london-2011" target="_blank"><img class="alignleft size-full wp-image-1253" title="Future of Mobile 2011" src="http://www.matchboxmobile.com/wp-content/uploads/fom-banner.jpg" alt="" width="424" height="126" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/matchbox-will-be-speaking-at-future-of-mobile-in-london/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Matchbox and Bing keep Londoners moving with the ‘Get Me There!’ application</title>
		<link>http://www.matchboxmobile.com/company-news/matchbox-and-bing-keep-londoners-moving-with-the-%e2%80%98get-me-there%e2%80%99-application</link>
		<comments>http://www.matchboxmobile.com/company-news/matchbox-and-bing-keep-londoners-moving-with-the-%e2%80%98get-me-there%e2%80%99-application#comments</comments>
		<pubDate>Fri, 05 Aug 2011 11:00:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1141</guid>
		<description><![CDATA[Matchbox Mobile have created a Windows Phone application that puts Bing’s sophisticated mapping functionalities in mobile users’ hands ...]]></description>
			<content:encoded><![CDATA[<p><em>London travellers – whether locals or visitors – have been given a mobile boost with the ‘Get Me There!’ application from Bing, the Decision Engine from Microsoft Corporation.<a rel="lightbox" href="http://www.matchboxmobile.com/wp-content/uploads/bing-map-view-l.jpg"><br />
</a><span id="more-1141"></span></em></p>
<p><a rel="lightbox" href="http://www.matchboxmobile.com/wp-content/uploads/bing-start-screen.jpg"><em> </em><em style="font-style: normal;"><span style="font-style: normal;"><em><span style="font-style: normal;"><img class="alignleft size-full wp-image-1160" title="Bing Live Tile" src="http://www.matchboxmobile.com/wp-content/uploads/bing-tile.gif" alt="" width="105" height="105" /></span></em></span></em></a><em style="font-style: normal;"><img class="alignright size-full wp-image-1151" title="Bing - Get Me There Map View" src="http://www.matchboxmobile.com/wp-content/uploads/bing-map-view.png" alt="" width="133" height="259" /><em>Designed and developed by Matchbox Mobile for Windows Phone, Get Me There! is a London navigation application that uses Windows Phone location data plus Bing map-based technology in conjunction with live information from Transport for London, to notify users of any line closures or delays.</em></em></p>
<p><em style="font-style: normal;"><em> </em></em></p>
<p>The application lets users choose a destination and then, using live timetable information, suggests an optimal London Underground route to ‘get you there’. A walking alternative is also proposed, and displayed on a live map, along with an estimated journey time. The application stores favourite journeys, such as the daily commute, and shows automatic notifications of any real-time changes on the transport network.</p>
<p>The Bing team asked Matchbox Mobile to create a Windows Phone  application that would put Bing’s sophisticated mapping functionalities in mobile users’ hands, allowing them to navigate end-to-end London journeys. With a timescale of just six weeks, the finished application had to look great and be simple to use while processing live route information quickly and effectively. Matchbox Mobile was ideally placed to develop the application, which connects to Windows Azure-based services, given its pioneering achievements with Windows Azure, including the <a title="Family Room Case Study" href="http://www.matchboxmobile.com/case-studies/mobile-operator-speeds-time-to-market-for-innovative-social-networking-solution">Family Room</a> social networking app for T-Mobile in the USA.</p>
<p><a rel="lightbox" href="http://www.matchboxmobile.com/wp-content/uploads/bing-panorama-l.jpg"><img class="alignleft size-full wp-image-1150" title="Bing - Get Me There Panorama" src="http://www.matchboxmobile.com/wp-content/uploads/bing-panorama.png" alt="" width="317" height="260" /></a>Outstanding design and ease of use were of fundamental importance to Bing, and Matchbox proposed a design that was not only simple to use, but looked incredibly stylish on the Windows Phone handsets. Throughout the design, development and QA, Matchbox and the Bing team collaborated closely, using live issue tracking and status updates to ensure that the project stayed on schedule and that everyone was kept informed of progress.</p>
<p>Twenty Microsoft staff volunteered to beta test the development and fed their findings direct into Matchbox’s issue tracking system to help accelerate development and ensure the finished product excelled. Now that the application is live, metrics from the TFL Windows Azure system are fed back directly to the Bing team to help continue the work of empowering Bing users to make faster, better-informed decisions.</p>
<p><a href="http://windowsphone.com/s?appid=744d9d43-ee65-e011-81d2-78e7d1fa76f8"><img class="alignleft size-full wp-image-1191" title="Download for Windows Phone" src="http://www.matchboxmobile.com/wp-content/uploads/Download-EN-Med.png" alt="" width="165" height="54" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://www.youtube.com/watch?v=f5li6kvZEkc"><img src="http://img.youtube.com/vi/f5li6kvZEkc/2.jpg"></a></p>
<p><a href="http://www.youtube.com/watch?v=f5li6kvZEkc">Click here</a> to view the video on YouTube.</p>

]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/matchbox-and-bing-keep-londoners-moving-with-the-%e2%80%98get-me-there%e2%80%99-application/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zune HD’s Got Mail – Courtesy of Matchbox Mobile</title>
		<link>http://www.matchboxmobile.com/company-news/zune-hd%e2%80%99s-got-mail-%e2%80%93-courtesy-of-matchbox-mobile</link>
		<comments>http://www.matchboxmobile.com/company-news/zune-hd%e2%80%99s-got-mail-%e2%80%93-courtesy-of-matchbox-mobile#comments</comments>
		<pubDate>Wed, 25 May 2011 17:21:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1105</guid>
		<description><![CDATA[Users of Microsoft’s Zune HD can now send and receive email, thanks to the first exchange email client for the device, designed and developed by mobile pioneers, Matchbox Mobile ...]]></description>
			<content:encoded><![CDATA[<p><em>Zune HD owners can now send and receive email, thanks to the first Exchange email client for the device, designed and developed by mobile pioneer Matchbox Mobile.<span id="more-1105"></span><br />
</em></p>
<p><a rel="lightbox" href="http://www.matchboxmobile.com/wp-content/uploads/zune-list-large.jpg"><em><img class="size-full wp-image-1106 alignright" title="zune-list-small" src="http://www.matchboxmobile.com/wp-content/uploads/zune-list-small.png" alt="Zune HD email" width="206" height="371" /></em></a>Zune HD is a touch-screen digital media player from Microsoft that features an OLED display for crisp video, HD radio and wireless sync capabilities. As the creator of Zune’s official Facebook and Twitter applications, Matchbox Mobile was the natural choice when Microsoft decided to develop an email client for Zune HD.</p>
<p>“What was originally conceived primarily as a media consumption device has, in response to our customers, evolved into something far bigger,” explains Dave McLauchlan, Senior Business Development Manager, Microsoft Zune. Unlike traditional mobile device application development, creating software for Zune HD is significantly more complex. The email client, with its lists, pages and user controls, had to be built using Zune’s XNA SDK – which is designed for making games rather than standard applications.</p>
<p>The XNA platform differs considerably from event-based app platforms like Silverlight: XNA games are constructed as continuous loops that run 60 times a second. There are no standard controls – such as lists, buttons or text entry fields – which could be dragged onto a form designer. Instead there is a blank canvas and everything must be created from scratch. For a UI-intensive app like an email client, with its many complex lists and structured views on data, this presents an obvious challenge. Further limitations existed in the storage required for the ActiveSync Over The Air specifications needed for an email client.</p>
<p><a rel="lightbox" href="http://www.matchboxmobile.com/wp-content/uploads/zune-mail-large.jpg"><img class="alignleft size-full wp-image-1107" title="zune-mail-small" src="http://www.matchboxmobile.com/wp-content/uploads/zune-mail-small.png" alt="Zune HD email" width="206" height="371" /></a>Matchbox discovered that only a limited HTTP and HTTPS programming interface was available, yet the email client needed to support not only Microsoft Hotmail, but also Exchange and Gmail. At a minimum, users needed to be able to read and respond to their email on the device for all these services.</p>
<p>Matchbox approached the design challenge by referencing the Windows Phone 7 user interface, and mapped this back to the Zune HD version of Metro (which was itself the precursor of Windows Phone’s design language). By doing so, we were able to develop the email client in just four months, including 6 weeks of preliminary beta testing, before the application was launched in March, 2011.</p>
<p>The project was kept on track with weekly update reports to Microsoft, along with regular team conference calls. Matchbox’s interactive development process harnessed feedback from Microsoft and integrated this real-time into the ongoing development. Microsoft was also given access to Matchbox’s online bug tracking system, from where any required actions were triaged by the team in Matchbox’s daily scrum meetings.</p>
<p>“This was a unique development challenge,” said Dave McLauchlan, Senior Business Development Manager Microsoft Zune. “We knew we needed an expert team whose experience and technical abilities were world class, if we were to succeed in giving Zune HD users email functionality. Matchbox’s past development efforts for Zune HD and Windows Phone indicated that they were the right team for the job, and the resulting application proved that we made the right choice in asking them to deliver what was an extremely complex project.”</p>
<p><em><em> </em> </em></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/zune-hd%e2%80%99s-got-mail-%e2%80%93-courtesy-of-matchbox-mobile/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Android continues smartphone marketshare land grab in Europe</title>
		<link>http://www.matchboxmobile.com/company-news/android-continues-smartphone-marketshare-land-grab-in-france-germany-and-uk</link>
		<comments>http://www.matchboxmobile.com/company-news/android-continues-smartphone-marketshare-land-grab-in-france-germany-and-uk#comments</comments>
		<pubDate>Tue, 19 Apr 2011 09:56:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.matchboxmobile.com/?p=1099</guid>
		<description><![CDATA[According to sales figures from the first quarter of 2011 Android is now the leading&#8230;]]></description>
			<content:encoded><![CDATA[<p>According to sales figures from the first quarter of 2011 Android is now the leading smartphone platform in France and the UK while being a very close 2nd in Germany. Meanwhile  the platform has over 54 per cent of the US market and 58.3 per cent in Japan according to the statistics.<span id="more-1099"></span></p>
<p>Read more <a href="http://www.t3.com/news/googles-android-os-powers-four-in-ten-uk-smartphones?=55601" target="_blank">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.matchboxmobile.com/company-news/android-continues-smartphone-marketshare-land-grab-in-france-germany-and-uk/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

