Microsoft launched its latest smartphone series, titled Kin, at its “It’s Time to Share” event. Chances are, the Kin series phones are not targeted at you. Despite the marketing, which reads like a walking Urban Outfitters catalog, Kin isn’t targeted at me either. Instead, Kin, formerly known as Project Pink, is really targeted at teenagers, especially younger teenagers. And that’s why Kin might just be brilliant.

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