Nokia is planning to focus on services such as music, maps, gaming and email in an effort to better compete with Apple’s iPhone and Research In Motion’s BlackBerry devices. The initiative comes as Nokia struggles to reverse its falling share of the smartphone market, as its newer rivals make gains at its expense.

In an interview with the Financial Times, Nokia CEO Olli-Pekka Kallasvuo says he is planning to implement a “profound” cultural change at Nokia. The company is targeting 300m ‘Ovi’ service users by 2012. Currently some 53.9m Nokia users access its suite of services.

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