European operator Orange announced the introduction of its Orange App Shop, promising subscribers one-click homescreen access to more than 5,000 applications, games, ringtones and wallpapers. The storefront is available across a range of handsets including Java, Android, Blackberry, Symbian and Windows Mobile devices, and includes services like Orange TV, Orange Games and Orange Maps alongside software from third-party developer partners. According to Orange, all App Shop purchases can be added to the subscriber’s existing monthly bill, eliminating pre-registration and credit card use.

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